CUSTOMIZED RESEARCH
Qualitative Research
At INTAGE VN, we are passionate about the art of conversation – whether in-person, digital or social. We have years of experience in obtaining deep insights through genuineജ rapport. Our qualitative experts are adept at utiizing creative methods, projecti🏅ve techniques and emerging technologies to uncover the key attitudes and motivations of your target.
Traditional Qualitative Methods:
Online Qualitative Methods:
Online Video FGD
Whether it is 1-to-1 or group interview, FGD has never been easier as respondents can stay home and still be able to deliver quality discussion with us via online video calls.
Chat box – Bulletin board
We also provide chat box/bulletin board where respondents can freely input their opinions. Various option of custommized icons/ stickers to help users’express emotions in an effective way.
Digital Diary
Keep fresh updates from respondents with our online diary solution. With only one single URL, now respondents can keep us notified of their actions anytime, anywhere.
Quantitative Research
INTAGE VN measures markets & consumers’ behaviors across industries and categories by offering variety of methodologies and practical solutions.
We integrate information and transform data into strategic insights and tailor-made recommendations.
We analyze and advise about compl🔯ex issues for winning busin🐈ess decisions.
⚙️ UA & Marketing Mix Evaluation
⚙️ Segmentation
⚙️Business Intelligence
⚙️ Brand Health/ Brand Tracking
⚙️ Norm test – Concept/ Product/ Packaging/ Communication
⚙️ Post-campaign evaluation
⚙️ Customer Satisfaction
⚙️ Mystery shopping
⚙️ Shopper behavior and insights
⚙️ Retail census
⚙️ Customized Retail Audit
Traditional Quantitative Methods:
Online Quantitative Methods:
CLT Online
Central location test online has never been easier. Products can be prepared and shipped to respondent’s home by INTAGE professionally well-trained shippers. Then respondents and interviewers can interact through multiple sources of online platforms that is guaranteed to be as effective as real life CLT to do evaluation.
HUT Online
By shipping product to respondent’s home along with detailed instructions, INTAGE can keep track with respondent opinions and actions via our online diary and follow-up (telephone/ videos) calls everyday. Such a handy and effortless way to test your product.
MARKET AND EXPERIMENTAL ACTIVITY AUDIT
Distribution Audit
Distribution compliances is a hard challenge for every brand. We offer clients customized audit solu﷽tions up to the mi💮nute information, to control all retail standards and customer’s experiences with their brands.
- Retail Compliance
- Distribution & Stock Count
Merchandising Check
- Visual & Display
- POSM compliance
Experiential Activities
- Events/ Activation/ Roadshows
- Sampling
- Call center
- Staff & Service Evaluation
AUTOMOBILE SECTOR
Car Clinic: This research service provides clients with a comprehensive understanding of their pre-launch car’s market appeal thanks to conducting actual vehicle evaluation. Our meticulous survey and evaluation offer valuable insights, helping identify potential sales sources, USPs, optimum pricing, and promotional strategies for gaining a competitive advantage.
Pre-launch Survey: Gauge customer evaluations of new car ♋models before they hit the market. Understand the unique selling points (USPs) of your models and determine the target customer as well as suggesting strategies in terms of marketing mix for successful launches.
Early-bird Survey: This survey targets the early-bird purchasers of newly launched models. By studying customer profi🌄les, decision-making processes🌞, usage patterns, and satisfaction levels with their recent purchase, we gain insights for enhancing further marketing activities and improving the next generation of cars.
Satisfaction Survey: Our call center methodology assesses customer satisfaction post-purchase, covering aspects such as product usage, customer service experiences, and post-purchase servicesܫ like maintenance and repairs. Gather valuable feedback💟 to enhance the overall customer experience.
Brand Health Check: Our annual brand health check evaluates brand awareness, brand image, and usage patterns, providing a comprehensive overview of the market landscape. Make▨ informed brand management decisioᩚᩚᩚᩚᩚᩚᩚᩚᩚ𒀱ᩚᩚᩚns based on attitudes towards different car brands and models.
ONLINE RESEARCH
What we’re known for.
INTELLIGENT RESEARCH SOLUTIONS
We integrate the newest technologies in the industry with advanced
research models to handle data faster with more flexibility.
We aim to provide Clients not only a common research but also an
intelligent way to achieve their goals.
EXPERT HUMAN RESOURCES
INTAGE is supported by human resources who have vast experience & expertise in data analysis & strong proficiency in marketing. Our experts work tirelessly to provide the best solutions which are agile, connected & decision focused.
STRONG QUALITY COMMITMENT
We employ quality, logic & plausibility checks throughout the entire process which is conducted by an Independent QC Team. At INTAGE Vietnam, Clients only get reliable, decision-ready data that they can count on.Healthcare
15+ years
In-house Fieldwork team with experience
in Healthcare segment.
100+ projects
over the past 15 years in Vietnam.
2,000 Pharmacists
to be interviewed in both Qualitative and
Quantitative projects.
2,500 Doctors
to be interviewed in Healthcare projects
500+ partners
nationwide in our Doctor panel.
sector in Vietnam
We offer various
Healthcare research services
Bring real & thoughtful local insights to provide ‘up to the minute’ understanding of the evolving competitive, consumer
context & challenges in marketing process, from formulation of a strategy to the verification of its effectiveness.
RESEARCH TYPES
U &A study
Concept test
Advertising test
Product test
Brand health check
Business Intelligence
Customer satisfaction
Mystery shopping
Marketing mix test
METHODOLOGY
In-depth interview
Face to face interview
Focus group discussion
RX CATEGORY
Antibiotic
Anti-inflammatory
Asthma
Atrial fibrillation
Bipolar disorder
Diabetes type 2
Dyslipidemia
Gastro-enteritis
Hepatitis B
Hypertension
Oncology
Pain management
Rhinitis
Sinusitis
OTC CATEGORY & OTHERS
Medicated oil
Personal care products
Oral care products
Supplement products (Vitamin, nutrition milk, functional foods..)
Medical devices
🥀Vaccines (cervical cancer, chicken🌳 pox, Hepatitis B..)
SPECIALISTS
Cardiologists Ob/gyn doctors
Dentist Oncologist
ENT Orthopedics surgeon
Endocrinologists Pediatrician
Hematologist Psychiatrist
Internist Pulmonologist
ICU doctor Respiratory therapist
GP Rheumatologist
Nephrologist
Neurologist
PHARMACISTS & OTHERS
Hospital pharmacist
Retailed pharmacist
Ob/gyn doctors
Oncologist
Orthopedics surgeon
Pediatrician
Psychiatrist
Pulmonologist
Respiratory therapist
Rheumatologist
