{"id":41861,"date":"2024-10-17T03:02:28","date_gmt":"2024-10-17T03:02:28","guid":{"rendered":"https:\/\/ufaindo.cc\/?p=41861"},"modified":"2024-10-17T03:25:18","modified_gmt":"2024-10-17T03:25:18","slug":"muc-do-hai-long-ve-cac-nen-tang-nhan-thong-bao-tu-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/ufaindo.cc\/vi\/muc-do-hai-long-ve-cac-nen-tang-nhan-thong-bao-tu-doanh-nghiep\/","title":{"rendered":"B\u00c1O C\u00c1O M\u1ee8C \u0110\u1ed8 H\u00c0I L\u00d2NG C\u1ee6A NG\u01af\u1edcI D\u00d9NG V\u1ec0 C\u00c1C N\u1ec0N T\u1ea2NG NH\u1eacN TH\u00d4NG B\u00c1O T\u1eea DOANH NGHI\u1ec6P"},"content":{"rendered":"

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Intage Vi\u1ec7t Nam<\/span><\/a> \u0111\u00e3 ti\u1ebfn h\u00e0nh m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn v\u1edbi 1000 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eadn th\u00f4ng b\u00e1o t\u1eeb doanh nghi\u1ec7p. Nh\u1eefng ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t \u0111\u1ec1u \u0111\u00e3 t\u1eebng nh\u1eadn t\u1ed1i thi\u1ec3u m\u1ed9t th\u00f4ng b\u00e1o li\u00ean quan \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng trong v\u00f2ng 3 th\u00e1ng (5\/2024 – 8\/2024).<\/span><\/span><\/p>\n

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1. \u0110\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng g\u1eedi th\u00f4ng b\u00e1o c\u1ee7a doanh nghi\u1ec7p<\/b><\/span><\/h2>\n

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, vi\u1ec7c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 v\u1edbi ng\u01b0\u1eddi d\u00f9ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. M\u1ed9t trong nh\u1eefng k\u00eanh th\u00f4ng b\u00e1o \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn l\u00e0 Zalo. V\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng n\u1ed5i b\u1eadt, Zalo kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u1eadp nh\u1eadt th\u00f4ng tin m\u00e0 c\u00f2n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m thu\u1eadn ti\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

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Zalo – L\u1ef1a ch\u1ecdn \u01b0u ti\u00ean \u0111\u1ec3 nh\u1eadn th\u00f4ng b\u00e1o t\u1eeb doanh nghi\u1ec7p<\/b><\/span><\/h3>\n

Zalo \u0111ang l\u00e0 k\u00eanh th\u00f4ng tin \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng y\u00eau th\u00edch nh\u1ea5t khi mu\u1ed1n nh\u1eadn th\u00f4ng b\u00e1o t\u1eeb doanh nghi\u1ec7p<\/b>. V\u1edbi t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao, \u0111\u1ebfn <\/span>71%<\/b> ng\u01b0\u1eddi d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o qua Zalo s\u1ebd ch\u1ee7 \u0111\u1ed9ng li\u00ean h\u1ec7 v\u1edbi doanh nghi\u1ec7p sau khi nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o, ch\u1ee7 y\u1ebfu \u0111\u1ec3 c\u1eadp nh\u1eadt \u0111\u01a1n h\u00e0ng, theo d\u00f5i qu\u00e1 tr\u00ecnh giao h\u00e0ng ho\u1eb7c \u0111\u1eb7t l\u1ecbch h\u1eb9n. Cho th\u1ea5y Zalo kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh th\u00f4ng b\u00e1o \u0111\u01a1n thu\u1ea7n m\u00e0 c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i hi\u1ec7u qu\u1ea3 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/span><\/p>\n

B\u00ean c\u1ea1nh Zalo, <\/span>SMS<\/b> c\u0169ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng l\u1ef1a ch\u1ecdn, tuy nhi\u00ean kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c l\u1ea1i kh\u00e1 h\u1ea1n ch\u1ebf. M\u1eb7c d\u00f9 c\u00f3 \u0111\u1ebfn <\/span>74%<\/b> ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc tin nh\u1eafn SMS t\u1eeb doanh nghi\u1ec7p, nh\u01b0ng ch\u1ec9 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c <\/span>43%<\/b> ph\u1ea3n h\u1ed3i.<\/span><\/span><\/p>\n

C\u1ea3 Zalo, SMS v\u00e0 Facebook Messenger<\/b> \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi d\u00f9ng xem x\u00e9t nh\u1eadn c\u00e1c th\u00f4ng b\u00e1o t\u1eeb doanh nghi\u1ec7p, v\u1edbi t\u1ef7 l\u1ec7 cao h\u01a1n <\/span>80%<\/b>. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 ti\u1ec1m n\u0103ng l\u1edbn trong vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh th\u00f4ng tin trung gian k\u1ebft n\u1ed1i ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c doanh nghi\u1ec7p.<\/span><\/span><\/p>\n

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\u0110i\u1ec1u g\u00ec khi\u1ebfn Zalo tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng \u0111\u1ec3 nh\u1eadn th\u00f4ng b\u00e1o \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t<\/b><\/span><\/h3>\n

Qua k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t, 77% ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1 cao giao di\u1ec7n tr\u1ef1c quan, b\u1eaft m\u1eaft c\u1ee7a c\u00e1c th\u00f4ng b\u00e1o ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean Zalo, tr\u1ea3i nghi\u1ec7m th\u1ecb gi\u00e1c t\u1ed1t kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng c\u0169ng \u0111\u00e1nh gi\u00e1 cao vi\u1ec7c Zalo cung c\u1ea5p c\u00e1c th\u00f4ng b\u00e1o v\u1edbi t\u1ea7n su\u1ea5t ph\u00f9 h\u1ee3p, n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ki\u1ec3m duy\u1ec7t k\u1ef9 l\u01b0\u1ee1ng, h\u1ea1n ch\u1ebf t\u1ed1i \u0111a th\u00f4ng tin r\u00e1c.<\/span><\/p>\n

Tuy nhi\u00ean, y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t c\u1ee7a Zalo ch\u00ednh l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung th\u00f4ng b\u00e1o.<\/b> Vi\u1ec7c ki\u1ec3m duy\u1ec7t ch\u1eb7t ch\u1ebd gi\u00fap h\u1ea1n ch\u1ebf ph\u1ea7n n\u00e0o c\u00e1c th\u00f4ng tin spam, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 an t\u00e2m v\u00e0 tin t\u01b0\u1edfng v\u00e0o th\u00f4ng b\u00e1o h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/span><\/p>\n

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2. M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u1edbi c\u00e1c th\u00f4ng b\u00e1o v\u00e0 nh\u1eefng c\u1ea3i thi\u1ec7n c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n<\/b><\/span><\/h2>\n

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84% Ng\u01b0\u1eddi nh\u1eadn c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi c\u00e1c th\u00f4ng b\u00e1o \u0111\u01b0\u1ee3c g\u1eedi b\u1edfi Zalo<\/b><\/span><\/h3>\n

Theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t, <\/span>84% ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi c\u00e1c th\u00f4ng b\u00e1o \u0111\u01b0\u1ee3c g\u1eedi t\u1eeb Zalo<\/b>.<\/span><\/span><\/p>\n

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4 y\u1ebfu t\u1ed1 ch\u00ednh<\/b> mang \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng n\u00e0y bao g\u1ed3m:<\/span><\/span><\/p>\n