꧁༺๑VTKOK๑༻꧂Viettrack

༺❦bGEbg❦༻Viettrack

trieudo — Sun, 11 Jun 2023 10:25:12 +0000

E-wallets have transformed the way we handle digital payments, offering convenience and versatility. According to the INTAGE Vietnam VIETTRA??CK 2023 report, a significant trend is e??merging: the increasing adoption of multiple e-wallet platforms among Vietnamese consumers.

While Generation X focuses on practical transactions, younger generations, including Generation Z and Millennials, utilize e-wallets for entertainment and travel activities, in addition to payments. The report highlights that 64% of consumers use e-wallets at least four times a week, with an average monthly spending of 3.8 million VND. This finding underscores the growin?g reliance on this innovative payment method in our daily lives??.

Interestingly, 84% of e-wallet users prefer to use multiple platforms to fulfill their digital payment needs. Main e-wallets are prioritized for bill payments, while secondary e-wallets offer advantages on specific platforms. Promotional offers heavily influence Gen Z’s choices, while Gen Y takes advantage of promotions on various platforms. Gen X utilizes multiple e-wallets for specific discounts at restaurants and coffee shops.

The convenience and integration of e-wallets with multiple services remain key factors for consumers. Convenience includes features such as connecting with multiple banks, making payments at various locations (restaurants, cafes, supermarkets, etc.), online shopping & food delivery payments (e.g., Tiki, Lazada, Baemin, ShopeeFood, Grab Food), and integration of multiple payment categories (electricity, water, phone bills, in-store purchases, transportation, hotels, etc.). Understanding these shifting behaviors is crucial for businesses and e?-wallet providers to ??cater to consumer preferences effectively.

Download the report below

5/5 - (354 votes)

༺ཌༀཉིQtNgH༃ༀད༻Viettrack

Cuong PHAM — Fri, 09 Jun 2023 09:45:25 +0000

Rate this post

꧁༺༽༾ཊnALeQཏ༿༼༻꧂Viettrack

Cuong PHAM — Fri, 09 Jun 2023 09:43:26 +0000

With the 2nd wave of COVID-19 pandemic broken out and the total of 39 confirmed cases, Vietnamese people are staying vigilant and are keeping full attention on hygiene measures. However, the public is confident and optimistic about the future prospects of ending the presence of coronavirus in Vietnam.INTAGE Vietnam has conducted a quick poll on the opinions and reactions of the Vietnamese people on the COVID-19 outbreak through our AMP (Asia Mobile Panel). Let’s take a look on the result!#covid19 #coronavirusreport #intage #intagevietnam

Rate this post

༺ཌༀTvivBༀད༻Viettrack

Cuong PHAM — Fri, 09 Jun 2023 09:41:15 +0000

Around the world, consumers are always looking for a good taste of a good life. In a place where the quality of life is changing so quickly for so many, trading up taps directly into the psyche of consumers who want to enjoy & to display their new prosperity. They want to show as early as possible that they have “made it�?& ready to serve themselves with products or services in “premium�?tier – which is defined as product or service that cost at least 20% more than the average price of the category. Shopping mission now is focusing to fulfill wishes more & more often instead of just satisfying needs. Hence, millions of consumers are increasingly reaching for the shelves with products of the highest quality, prestige & elegant league.Currently, top segments of the luxury & premium markets are still dominated by old-gen buyers who’ve gained high social status & had strong purchase power. However, they are becoming supplanted by a new generation, the much-talked about “Millennials�?who have more sophisticated social patterns & values of life. And this study identifies the attributes that Millennials are looking for in premium products/ services & reveals the underlying sentiment behind the reasons for their purchase. We also explore what “premium�?means to them & the categories�?attributes for which they’re most willing to pay a higher price.SOME HIGHLIGHTED FINDINGS:

RESEARCH DETAILS:
�?Panel source: INTAGE Mobile Panel
�?Target: Male/ female 23-38 years old
�?Sample size: N = 459
�?Area: HCMC & Hanoi
�?Fieldwork timing: Nov 2019
Click the download button below to get the full version, or contact us at: contact@ufaindo.cc for more research?? queries.

5/5 - (1 vote)

༄༊nRGwW࿐Viettrack

Cuong PHAM — Fri, 09 Jun 2023 09:39:01 +0000

Over the past few years, environmental degradation has always been on the top list of serious problems facing humanity. While developed countries are making efforts to limit human impacts on the environment, this is just recently making its Asian debut, especially in Vietnam.Started as one of many hot trends amongst Vietnamese urbanites, however, the eco-friendly lifestyle has gradually become a long-term tendency. Together with the rise of eco-friendly lifestyle globally, the impulse to “go green�?is clearly gaining momentum in Vietnam. It’s time to not miss out on a big group of consumers if your green credentials aren’t up to scratch. Let’s unfold opportunities and challenges to become a responsible business when environmental matters increasing tremendously.SOME HIGHLIGHTED FINDINGS:

RESEARCH DETAILS:
�?Panel source: INTAGE Mobile Panel
�?Target: Male/ female 15-38 years old
�?Sample size: 195
�?Area: HCMC & Hanoi
�?Research timing: Sep 2019

Click the download button below to get the full version, or contact us at: contact@ufaindo.cc for more research queries.

Rate this post

꧁༺༽༾ཊpWpWRཏ༿༼༻꧂Viettrack

Cuong PHAM — Fri, 09 Jun 2023 09:37:13 +0000

In recent years, the quantity and quality of pet ownership in Vietnam has increased, driven by a pet social phenomenon, observed in developed countries called ‘pet humanization�? It raises the status of a ‘pet�?from a pragmatic position in the household into becoming a family member, which evolves many opportunities for pet products & services to develop.It’s the time for studying different offerings catered specifically towards pet owners who’re seeking the best for their animal companions. INTAGE investigates to bring to readers the latest study “Pet Care in Vietnam�?as a unique pet-owner-focused source for identifying & understanding their habits & behaviors, which’s attracting the attention of both manufacturers, brands & pet care professionals.SOME HIGHLIGHTED FINDINGS:

RESEARCH DETAILS:
�?Panel source: INTAGE Mobile Panel
�?Target: Male/ female 25-55 years old
�?Sample size: 201
�?Area: HCMC & Hanoi & Danang & Cantho
�?Research timing: Jul 2019

Click the download button below to get the full version, or contact us at: contact@ufaindo.cc for more research queries.

5/5 - (1 vote)

꧁༺๑ebaYY๑༻꧂Viettrack

Cuong PHAM — Fri, 09 Jun 2023 09:35:00 +0000

Regarded as one of the young-population countries with an incredibly emerging economy, young generation has always been an irreplaceable factor in the massive growth of Vietnam. Embraced with their active characteristics, as well as the urge to be updated with social trends, many firms nowadays find young people their key targets to bloom their business.Taking that into concerns, by utilizing our INTAGE Mobile Panel, we at INTAGE VN refuses to miss this opportunity learn more about this potential part of the society. Thus, let us bring to you some of the most critical insights about their social behaviors and why they are called “trend-catcher�?

This study will focus into 5 most trending categories:
�?EATERY: what they eat, where and when to find them?
�?SHOPPING: where they often buy general products and stuffs?
�?FASHION: what they prefer to wear & where they find them?
�?ENTERTAINMENT: what they are currently interested in?
�?TRAVELLING: which type??s of travelling do they prefer?

SOME HIGHLIGHTED FINDINGS

Research details:
�?Panel source: INTAGE Mobile Panel
�?Target: Male/ female 15-30 years old
�?Sample size: 200
�?Area: HCMC & Hanoi
�?Research timing: May 2019

Click the download button below to get the full version, or contact us at: contact@ufaindo.cc for more research queries.

Rate this post

༄༊nBajE࿐Viettrack

Cuong PHAM — Fri, 09 Jun 2023 09:32:22 +0000

To the Vietnamese people, Japan has never been an old topic. Globally famous for their long-built historical cultures and well-trained manners, more and more Vietnamese nowadays bare a significant interest and admiration towards the people from the land of the Sun. Rapidly catching up with this mindset, several authorities and private sponsors decided to tighten the bonds with Japan and established multiple Japanese-related events/ festivals in the past few years, one of which is Japan �?Vietnam festival (by LOTUS Group). Let’s take a look at how the Vietnamese think about this particular event which was successfully held on 19th and 20th January of 2019.

Panel source: INTAGE Mobile Panel

Target: Ho Chi Minh city, from 18-year-oldRecruitment stage: 300 people (Male 136 people, Female 164 people)Evaluation stage: 68 people (Male 32 people, Female 36 people)Area: Ho Chi Minh cityResearch timing: Recruitment: 15th �?18th Jan �?Evaluation: 21st – 24th Jan 2019Click the download button below to get the full version, or contact us at: contact@ufaindo.cc for more research queries.

Rate this post

༺ཌༀཉིWcMZD༃ༀད༻Viettrack

Cuong PHAM — Fri, 09 Jun 2023 09:21:25 +0000

The latest Viettrack report reveals top 5 trends stirring up young consumers’ lifestyles in 2017#1. Ride-Sharing platforms catch up with mobile booking trend to have a significant penetration
#2. Mobile Food-ordering – the future of food delivery industry
#3. Uncover the fever of milk tea addiction among young consumers
#4. Increase usage of “Fictional characters�?�?new source of brand influencers/ KOL on social network
#5. Men’s personal care market: super groomed �?super aware
cover-viettrack-1

The Viettrack report was conducted in 11.2017, with 600 samples in 3 key cities: Ha Noi, Da Nang and Ho Chi Minh City.
Click download button to get the full report, or contact us at: contact@ufaindo.cc for more research q??ueries.

Rate this post